DesRosiers Automotive Consultants – February Observations‏ Actions Dennis DesRosiers – Car Expert (dac@desrosiers.ca) Schedule cleanup 9:27 PM [Keep this message at the top of your inbox] Newsletters, Photos To: DesRosiers Automotive Consultants Picture of Dennis DesRosiers – Car Expert

 

 

 

DesRosiers Automotive Consultants Inc.

www.desrosiers.ca

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A full version of this article can also be found in the  DesRosiers Automotive Reports published by DesRosiers Automotive Consultants Inc. For more information on these reports please contact Pina Vaccaro at (905)881-0400 x18 or pina@desrosiers.ca or visit www.desrosiers.ca

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Please note that DesRosiers Automotive Consultants Inc. is offering a free three month trial of this publication to better allow for your assessment of the information provided. If you are interested in this free trial or have any questions about this publication, please do not hesitate to contact Pina Vaccaro at (905) 881-0400 x18 or pina@desrosiers.ca.

 

 

Canadian vehicle companies often rely on single models for bulk of sales‏

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Canadian vehicle companies often rely on single models for bulk of sales

 

Platform sharing, flexible manufacturing and brand narrowcasting allow vehicle manufacturers to target ever-narrowing consumer niches with highly differentiated product offerings, but bread-and-butter models still account for majority shares of their parent OEMs’ sales.

 

Despite these trends, many manufacturers – including full-line automakers such as Ford and Toyota – remain heavily invested in individual model nameplates. The F-Series and Corolla, for example, accounted for 39.4 percent and 23.9 percent (respectively) of total Ford and Toyota light vehicle sales in 2012. This, despite the fact that these brands each fielded vehicle lines numbering in the double digits.

 

It is important to note that this analysis contains certain data anomalies due to the way in which vehicle brands report sales. For instance, while Fiat only fields a single model at present (500), variants of that car (i.e., convertible, Abarth) are reported as separate models. This practice contrasts with those of manufacturers like BMW or Ford, which report all 3-Series and F-Series variants under single respective banners. We have chosen to adhere to each company’s preferred model breakdown.

 

Of special interest is the degree to which many manufacturers rely on C-size vehicles. Mazda (Mazda3 @ 54.9%), Honda (Civic @ 49.4%) and Volkswagen (Jetta @ 45.5%) derive the lion’s share of their brand volumes from single compact models. Hyundai (Elantra @37.4%), Toyota (Corolla @ 23.9%), Nissan (Rogue @ 19.3%) and Kia (Forte @ 19.1%) all possess strengths in B and D-size segments, yet all achieve disproportionate success with their C-size product. Likewise, luxury brands like Lincoln (MKX @ 61.8%), Porsche (Cayenne @ 54.2%), Lexus (RX @ 47.2%) and Cadillac (SRX @ 46.7%) are notably dependent on D-size crossovers to drive volume and profits.

 

DesRosiers Automotive Consultants Inc.

www.desrosiers.ca

 

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To move ahead in the automotive world one must stay informed with everything surrounding the industry.  The DesRosiers Automotive Reports (DAR) provide do just that by keeping you in tune with valuable statistics, analysis and commentary, as well as providing insight into where the industry is going.  The article above is a key example of the type of information available through your subscription to the DAR.

 

 

Please note that DesRosiers Automotive Consultants Inc. is offering a free three month trial of this publication to better allow for your assessment of the information provided. If you are interested in this free trial or have any questions about this publication, please do not hesitate to contact Pina Vaccaro at (905) 881-0400 x18 or pina@desrosiers.ca or visit us at www.desrosiers.ca.

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[TPS] – Heavy snow forecast, Winter driving tips‏

Toronto Police Service News Release

Heavy snow forecast, Winter driving tips

Wednesday, February 6, 2013 – 10:54 AM
Traffic Services
416-808-1900

Thursday’s forecast is anticipating increased snowfall in the Toronto area. To ensure you are ready, here are some reminders from the Toronto Police Service:

DesRosiers Automotive Reports – January Observations‏

 

 

 

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A full version of this article can also be found in the  DesRosiers Automotive Reports published by DesRosiers Automotive Consultants Inc. For more information on these reports please contact Pina Vaccaro at (905)881-0400 x18 or pina@desrosiers.ca or visit www.desrosiers.ca

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Please note that DesRosiers Automotive Consultants Inc. is offering a free three month trial of this publication to better allow for your assessment of the information provided. If you are interested in this free trial or have any questions about this publication, please do not hesitate to contact Pina Vaccaro at (905) 881-0400 x18 or pina@desrosiers.ca.

 

 

Zipcar Launches Membership Offer with No Annual Fee

Zero Membership Fee ‘Access Plan’ Starts in Canada

CAMBRIDGE, Mass., Jan. 4, 2013 /CNW/ – Zipcar, Inc. (Nasdaq: ZIP), the world’s leading car sharing network, today announced a new weekday, no annual fee driving program called the ‘Access Plan,’ which will be introduced as a pilot program in Toronto and Vancouver, Canada.

DesRosiers Automotive Reports – Canadian Sales December 2012‏

 

 

 

Canadian Sales

Click here for PDF version

For the updated version of the SAAR please click here

Numbers to look for in year-end sales

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Numbers to look for in year-end sales

 

With December year-end sales due to be released tomorrow, count with us as we mark several key milestones that we will be looking for in the year-end numbers.

Boxing Week Specials‏

DesRosiers Automotive Reports – December Observations‏

DesRosiers Automotive Reports – November Observations‏

 

 

 

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A full version of this article can also be found in the  DesRosiers Automotive Reports published by DesRosiers Automotive Consultants Inc. For more information on these reports please contact Pina Vaccaro at (905)881-0400 x18 or pina@desrosiers.ca or visit www.desrosiers.ca

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Please note that DesRosiers Automotive Consultants Inc. is offering a free three month trial of this publication to better allow for your assessment of the information provided. If you are interested in this free trial or have any questions about this publication, please do not hesitate to contact Pina Vaccaro at (905) 881-0400 x18 or pina@desrosiers.ca.

 

 

DesRosiers Vehicle Import Study – “Four times more Porsches imported than Hyundais”‏

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DesRosiers Vehicle Import Study – “Four times more Porsches imported than Hyundais”

 

 

Ø  42 percent of ‘used’ vehicle imports in 2011 were from current model years

Ø  Four times more Porsches imported than Hyundais

Ø  Chevrolet, Ford and Toyota the largest volume brands for imports

 

A new report from DesRosiers Automotive Consultants Inc. indicates that the majority of ‘used’ vehicles imported into Canada are from recent model years with the 2010-12 model years combined representing approximately 42% of all imports in 2011.  The DesRosiers Vehicle Import Study, new from DesRosiers Automotive Consultants Inc. (DAC), demonstrates the effects that cross-border trade continues to have on Canada’s new and used vehicle markets.

DesRosiers Automotive Reports – Observations

Header Image DAR Logo

Observations Template

A full version of this article can also be found in the DesRosiers Automotive Reports published by DesRosiers Automotive Consultants Inc. For more information on these reports please contact Albena Saltcheva at (905)881-0400 x18 or albena@desrosiers.ca or visit http://www.desrosiers.ca

Residual Value of Light Vehicles on the Rise!‏

Torontonians wise to vehicle theft but not auto insurance, sources say

Rachel Muenz Writes About Car Thefts – Photo Courtesy of Stockexpert.com

By Rachel Muenz

A little education can go a long way. It can vault someone into a higher-paying career, help people understand different cultures and keep them off the streets. It can also help reduce car theft.

Book Review: Dennis DesRosiers’ The Best of Observations

Dennis DesRosiers is Owner of DesRosiers Automotive Consultants – Photo Courtesy of Dennis DesRosiers

By Rachel Muenz

Apart from working in auto parts factories for a couple of summers, I have little knowledge or interest in the Canadian automotive industry. But, I found Dennis DesRosiers’ collection of articles on this topic not only informative but also quite fascinating at times.

[TPS] – Road safety is everyone’s responsibility, but it begins with you‏

Toronto Police Service
News Release

Road safety is everyone’s responsibility, but it begins with you

Wednesday, March 14, 2012 – 5:10 PM
Traffic Services
416-808-1900

[TPS] – Open House, Sunday, January 15, 2012, noon, 53 Division, 75 Eglinton Avenue West‏

Toronto Police Service
News Release

Open House, Sunday, January 15, 2012, noon, 53 Division, 75 Eglinton Avenue West

Saturday, January 14, 2012 – 6:00 AM
53 Division
416-808-5300

Nissan Canada delivers first 100% electric Nissan LEAF to Canadian consumer

- Ottawa Resident Receives Keys to 2011 Nissan LEAF from President of Nissan Canada -

September 23, 2011 @ 07:30PM

MISSISSAUGA, ON – Today Nissan Canada made history when it delivered the first all-electric Nissan LEAF to a Canadian consumer at an event in Ottawa. Ricardo Borba, an Ottawa resident and the first person in Canada to place a Nissan LEAF order, received the keys to his black Nissan LEAF SL from Allen Childs, President of Nissan Canada. Hunt Club Nissan in Ottawa hosted the event and is also hosting the Ottawa stop of Nissan’s cross-Canada Drive Electric Tour.

Oshawa submits a compelling case against a proposed ethanol refinery at its harbour

City of Oshawa hand delivers its 300-page response along with 3,300 opposition letters to Ottawa

August 15, 2011 @ 07:00AM

OSHAWA – The City of Oshawa’s six-week successful public awareness campaign opposing a proposed ethanol refinery by FarmTech Energy Corporation (FarmTech) on the shoreline of Lake Ontario has resulted in the delivery of the City’s 300-page comment submission to Agriculture and Agri-Food Canada in Ottawa. Accompanying the submission are approximately 3,300 resident letters in opposition, as well as influential letters from the David Suzuki Foundation, Council of Canadians and Margaret Atwood.

Canada Road Safety Week Campaign Results

Road Safety Results are Out - Photo Courtesy of Google Images

Thursday, May 26, 2011 – 4:12 PM
Traffic Services
416-808-1900

The Toronto Police Service joined police across the country to support
“Canada Road Safety Week,” from Monday, May 16, 2011 to Monday, May 23, 2011,

Young and Newly Licensed Drivers Especially Vulnerable to “Drugging and Driving” During Holidays

Photo Courtesy of CNW

Allstate Canada’s Home for the Holidays program emphasizes impaired driving consequences

December 06, 2010 @ 06:00AM

TORONTO – At a time when the incidence of impaired driving due to prescription and illegal drug use is on the rise, many young and newly licensed drivers will be spending their first holiday season on the road, vulnerable to the temptations of over-indulgence. Allstate Insurance Company of Canada has created the Home for the Holidays program to educate these young drivers in particular about the breadth of consequences that will ensue should they decide to drive while impaired.

SUBARU CANADA: BEST NOVEMBER SALES ON RECORD

Photo Courtesy of Google Images

Sales surpass 25,000 units for best year ever

MISSISSAUGA, ON, Dec. 1 /CNW/ – Subaru Canada, Inc. (SCI) is thrilled to announce that sales of its lineup of Subaru symmetrical full-time All-Wheel Drive vehicles have set a new record for November as well as a new milestone in company history. Total sales climbed to 2,567 units, up 15.9 percent over last November. These record-breaking results also catapulted Subaru over the 25,000-unit mark, making 2010 the best year in company history with still another month left to continue the momentum. Year-to-date sales are up 20.7 percent, fortifying Subaru Canada’s position as the fastest growing Japanese manufacturer in Canada for 2010.

Les ventes de Chrysler Canada bondissent de 34 % en novembre

Photo Courtesy of Google Images

* 12 mois de croissance consécutifs d’une année sur l’autre
* Les ventes totales font un bond de 34 % en novembre
* Les ventes les plus élevées depuis 2002 pour un mois de novembre
* Les ventes de véhicules de marque JeepMD progressent de 41 %
* Meilleures ventes pour un mois de novembre des véhicules Dodge Grand Caravan et Dodge Journey et des camionnettes Ram

BMW Group Canada achieves best ever November retails

Photo Courtesy of Google Images

BMW and MINI brands set all-time November records

RICHMOND HILL, ON, Dec. 1 /CNW/ – BMW Group Canada (BMW and MINI brands combined) achieved its best ever November retail sales with 2956 units, an increase of 22.0 % compared to November 2009. On the year, BMW Group Canada reported sales of 29,136 units, representing an increase of 9.0 % over the same period last year.

Mercedes-Benz Canada reports its best November ever and delivers the first smart fortwo electric drive vehicles in Canada

Photo Courtesy of Google Images

TORONTO, Dec. 1 /CNW/ – Mercedes-Benz Canada reported today that the group achieved its best November ever on record with a total of 2,631 Mercedes-Benz and smart units retailed throughout the month. This is up 17.5% compared to November 2009, and propels overall growth to 14.2% with a total of 28,428 vehicles delivered year-to-date.

November 2010 Car Sales

OBS2010-11-A Window of Opportunity

By Dennis DesRosiers

My Observations for November … this month I discuss the Outlook for the Automotive Aftermarket or as some in the industry call it … the parts and service business or as car dealers call it … Fixed Operations. What ever it is called it looks pretty good for selected players in the coming years.

Dennis

Light Vehicle Sales – October 2010‏

By Dennis DesRosiers

Light Vehicle Sales – October 2010

SAAR – Monthly Canadian sales

Attached are light vehicle sales for the month of October and year to date. Sales in October were up only 1.4 percent and given the massive amount of incentives in the market this year compared to a year earlier it appears that the vehicle companies are not getting much bang for their buck. That being said October 2010 at 123.2 thousand units was the best October since 2002 ( 134.7K units) and the second best October on record. And this is reflected in the SAAR ( attached ) which came in at 1.61 million units. If you look at the six month trailing average number you will see that each month it is creeping up slightly which is positive for the short term outlook for vehicle sales in Canada.

60th birthday and 25th anniversary of our company‏

By Dennis DesRosiers

This Sunday September 12’th I turn the big 60 and this November the 28’th the company completes it’s 25’th year in business.

July 2010 Car Sales

Dennis DesRosiers Writes About Car Sales in July - Photo Courtesy of Dreamstime.com

Dennis DesRosiers – September 3, 2010

Dennis DesRosiers – September 3, 2010 – 1

By Dennis DesRosiers

I was away on vacation last week ( yes I do take time off once in a while) when the July sales numbers were released so didn’t do a write up. But I wanted to at least send out some quick thoughts.

Decade in Review – Part 44 – WD Store Counts – 2000 to 2009

Dennis DesRosiers Does A Decade in Review for Cars - Photo Courtesy of Dreamstime.com

By Dennis DesRosiers

Dennis DesRosiers – August 26, 2010

Attached are store counts for the major WD/Buying Groups in Canada for 2000 to 2009.

State of Canadian Auto Manufacturing … one year later

Dennis DesRosiers Does A Year In Review For Automobiles - Photo Courtesy of Dreamstime.com

Dennis DesRosiers – August 25, 2010

By Dennis DesRosiers

Well it’s been a year now since GM and Chrysler emerged from bankrupcy with a billion of taxpayer dollars in their pockets. I looked at a long list of issues in the industry lately ( I’m on vacation as a write this … call me anal ) and the results with one exception were impressive … lets see now

Caution Ahead

Jennifer Winters Writes About Speed Limitations - Photo Courtesy of Dreamstime.com

Written by: Jennifer Winters

There are speed limits, caution signs and construction warnings all over the world when driving.

Light Vehicle Sales – May 2010 (updated to include Volvo )‏

Dennis DesRosiers – July 20, 2010

Dennis DesRosiers – July 20, 2010 – 1

Dennis DesRosiers – July 20, 2010 – 2

By Dennis DesRosiers

Comparables … a nasty little word that many OEMs don’t like to include in their monthly press releases. By this I mean everyone likes to be selective in terms of which months they compare their sales to with the obvious intend of making themselves look good.

April 2010

Dennis DesRosiers Writes About the Auto Industry - Photo Courtesy of Dreamstime.com

Dennis DesRosiers – July 13, 2010

By Dennis DesRosiers

There’s a new sheriff in town. Attached is our top ten list for the month of April and for the year to date. And for the first time in about a decade there is a new leader on the passenger side of the equation. Barely mind you but the Mazda3 was the best selling passenger car in April and YTD. This is the first time in a very long time that the Honda Civic has not been a run away leader this far into the new year. So there is a new sheriff in passenger car town although I’m sure the incumbant will have something to say about that over the remainder of the year. Don’t you just love a good fight.

Behind The Gumball 3000

Chris Temelkos Writes About Gumball 3000 - Photo Courtesy of Gumball 3000.com

By Chris Temelkos

The 12th annual Gumball 3000 kicked off on Thursday, May 7, 2010, in Yorkville. For those of you that don’t know, the international rally sees the very wealthy travel from city to city, showcasing their luxury rides and partying hard. This years event saw celebrities like Xzibit and Tony Hawk. The event garners much attention, but it isn’t always positive.

Green Agenda

Dennis Desrosiers – May 31, 2010

Buying a Used Car

Buying a used car
Patrycja Klucznik
March 16, 2010

Purchasing a vehicle is stressful enough, having to consider the model of the vehicle, the mileage it has on it, and the year it was made. Furthermore, these considerations have to be made on top of considering the price tag. Once you’ve found your dream car, how do you make sure it’s not too good to be true?

Senior Drivers

Kimberlee Nancekivell Writes about Senior Drivers - Photo Courtesy of Dreamstime.com

Online Piece #6
SENIOR DRIVERS
Kimberlee Nancekivell

Grandma and grandpa may have to give up their licenses if they live in Canada.

Toyota

Fiona Persaud Writes about the Toyota Recall - Photo Courtesy of Dreamstime.com

By Fiona Persaud

Toyota U.S. sales chief has promised customers they will think differently when investigating complaints.

Avoiding Car Theft

Sarah Demille Writes about Avoiding Car Theft - Photo Courtesy of Dreamstime.com

Sarah DeMille
02/16/2010
Online Piece

Car owners in the GTA are being encouraged to properly lock up their cars and remove GPS units, mounting equipment, and place other valuable assets out of view when they leave their cars. This is in the wake of a warning police issued stating that there has been a “significant increase,” a spike of 30 to50 per cent over the last year across the city, in the theft of the global positioning system units from owners’ vehicles.

The Decade in Review – Part 6 – Entry Level Vehcile Sales‏

Dennis Desrosiers – January 13, 2010 – 1

Dennis Desrosiers – January 13, 2010 – 2

Attached are two tables on the entry level vehicle segments in Canada for 2000 to 2009. One table documents sales by each of the sub-segments within the entry level market and the other looks at sales by brand.

The Decade in Review – Part 5 – The Number of New Vehicle Dealers‏

Dennis Desrosiers – January 11, 2010

Attached are new car dealer counts by brand for the decade. I break out dealer counts by the dealers that are selling primarily luxury brand vehicles from those that are what I call full line dealers. There are a couple of issue with this data though. First, Lincoln and Cadillac dealer counts are not available separate from their parent company totals so I can’t include them in the luxury dealer table. Second, I have no where to put Mini and smart dealers so I include them in the full line table of dealers even though they are very narrow in their product scope.

Dennis Desrosiers Thoughts for the Day

Dennis Desrosiers – January 6, 2010

By Dennis Desrosiers

Attached are sales for 2000 to 2009 for passenger cars versus light trucks and for the D-3 nameplates versus the import nameplates although I don’t know why we analysts break out the D-3 from the import nameplates anymore. The three of them are radically different especially after the last 12 months of crisis. Each also are very different from a structural point of view and position and performance in the market. But none the less this is still how the industry looks at things so I’ll also do it this way. I will promise to send you though an analysis by brand in the next day or two that doesn’t have this problem so bear with me.

Ontario’s invisible DriveTest strike

Rachel Muenz Writes About the DriveTest Strike - Photo Courtesy of Stockexpert.com

By Rachel Muenz

Lately, if you search “Toronto garbage strike 2009” on Google you’ll get around 224,000 hits. Even this year’s garbage strike in Windsor generates 109,000 hits on the popular search engine. But if you search “DriveTest strike 2009,” only 97,900 will come up.