Dulux® Paint Unveils Inspired Violet as Colour of the Year
TORONTO, ON (November 6, 2012)– It’s OK to be blue in the coming year. In fact, it’s encouraged. That’s because blue is the hottest colour for 2013, says leading paint brand Dulux® paint.
More specifically, dark blue will be all the rage, according to the experts at Dulux paint. Think dark blue jeans infused with violet, purple-tinted deep sapphire or the mysterious depths of the ocean.
“Next year’s stand out colour can best be described as a robust, intriguing blue with a purple tinge,” said Martin Tustin-Fuchs, Brand Director for AkzoNobel, makers of Dulux paint, announcing Inspired Violet (90BB 09/186) as the brand’s 2013 colour of the year.
“It’s a colour that emits a feeling of tranquility and stability in the midst of our increasingly hectic lives,” Tustin-Fuchs said, explaining that people today are busier and more connected to technology than ever before, and as a result, are looking for a refuge at the end of the day.
Studies conducted by AkzoNobel globally show that blue is the most popular colour worldwide, identified as the favourite colour of more than half the world’s population and the colour least disliked by most cultures. In home décor, popular blues of the past few years have been lighter shades of the colour, more reflective of the sky. The blue of 2013 is both bold and glamorous at the same time, making a striking fashion statement, said Tustin-Fuchs.
So how can you incorporate next year’s hottest colour into your home? Dulux paint offers these suggestions.
Make room: Besides calming us, deep blue is said to extend our sense of time and increase productivity. This makes it a good choice for home offices in addition to bedrooms, family rooms and living areas. It also works well in smaller spaces, such as bathrooms and vestibules, creating a luxurious or intimate mood.
Mix and match: Because Inspired Violet is such a dark shade, it is highly versatile and can be combined with most other colours. It pairs especially well with saturated brights, citrus colours, warm neutrals, and other blues, purples and greens. Dulux paint suggests Sapling (50YY 51\519) yellow, Castle Rock (10YY 41/083) taupe, Still Waters (90GG 28\133) blue, and Napa Valley (90YY 35\304) green as top combo picks.
Light up your life: A room enveloped in deep blue is brought to life by the colour’s soothing and elegant feel. For those less adventurous, this hue also adds sophistication when painted only on an accent wall or striped around a living area. For best results, choose a space with good natural light for your Indigo blue walls.
Be natural: With its richness and depth, Indigo blue is best painted on walls of rooms decorated with wood or leather furniture. Considered a cool colour, blue is warmed up when accessorized with natural objects, browns and tans.
For more information about Dulux paint’s Colour of the Year, or to view its full 2013 paint palette, visit www.dulux.caor a Dulux store near you.
About Dulux® Paint
Dulux® paintis AkzoNobel’s flagship paint brand worldwide. First introduced in 1931, the brand is sold in more than 40 markets globally today, making it the most widely available paint brand in the world. In North America, you will find the brand in nearly 240 Dulux Paint Stores across Canada serving the professional market. Within the province of Quebec, the leading Bétonel® brand is combined with the Dulux brand, to form seventy Bétonel/Dulux Paint Stores. No matter where the Dulux brand is sold, it offers an extensive portfolio of high quality products and services to the marketplace. Dulux and Bétonel paints are brands of AkzoNobel, the world’s largest paint and coatings company.
About AkzoNobel’s North American Decorative Paints Business
Within its North American paints business, AkzoNobel produces a portfolio of well-respected brands, including Sico® , Glidden®, Glidden Professional™, Dulux® Bétonel®, CIL®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; and Liquid Nails® and Mulco® adhesives and caulks. Products are sold through company-owned stores, national retail outlets, distributors and independent dealers throughout North America as well as exported internationally.
AkzoNobel is the largest global paint and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Glidden, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.