OTTAWA-GATINEAU — Today, the Canadian Radio-television and
Telecommunications Commission (CRTC) published the final regulations
requiring Canadian broadcasters and broadcasting distributors to control
the loudness of TV commercials by September 1, 2012.
“The rules we published bring us a step closer to our goal of eliminating
loud TV ads,” said Leonard Katz, Acting Chairman of the CRTC. “We have
every expectation that the industry will take the necessary steps to meet
our deadline and provide relief to viewers.”
The regulations require Canadian broadcasters to adhere to the Advanced
Television Systems Committee’s (ATSC) standard for measuring and
controlling television signals. Adherence to this standard will minimize
fluctuations in loudness between programming and commercials. The ATSC is
an internationally recognized body that sets technical standards for
digital television.
In December 2011, the CRTC published draft regulations for comment after
responding to Canadians’ concern that commercial advertisements were too
loud.
Broadcasters are also responsible for maintaining the volume of programs.
They must follow these rules and ensure that both programs and ads are
transmitted at the same volume by no later than September 1, 2012.
Broadcasting Regulatory Policy CRTC 2012-273
http://www.crtc.gc.ca/eng/archive/2012/2012-273.htm
The CRTC
The CRTC is an independent public authority that regulates and supervises
broadcasting and telecommunications in Canada.
Reference documents:
News release, “CRTC tells broadcasting industry to turn down the volume on
loud television commercials,” September 13, 2011
http://www.crtc.gc.ca/eng/com100/2011/r110913.htm
Broadcasting Regulatory Policy CRTC 2011-584
http://www.crtc.gc.ca/eng/archive/2011/2011-584.htm
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Tel: 819-997-0313, TDD: 819-994-0423, Fax: 819-994-0218
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http://crtc.gc.ca/RapidsCCM/Register.asp?lang=E
These documents are available in alternative format upon request.
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kakonged
Very interesting..How is that going to work if CRTC is going to eliminate the loud info-commercials……..This is what people depended on isn’t it. We didn’t have to look at the products being shown………My son, as a toddler would come running around the corner the minute he heard his favorite commercial…he relied on the music, the loud music was his que
I am not sure how it will work Mariam, however loud noises are not good for the ears. This is why so many older people have trouble hearing.